Job Description – Public Relations Officer (PRO) – Real Estate

Department: Marketing / Corporate Relations
Industry: Real Estate & Construction
Experience: 3–5 Years
Qualification: Degree in Business Administration ,Public Relations, Mass Communication, Marketing or Journalism

Key Responsibilities

1. Develop and maintain professional relationships with clients, government officials, media representatives and other external stakeholders.

2. Coordinate with government departments, municipalities, local authorities and statutory bodies for official matters.

3. Handle liaison activities and follow up on pending approvals, permissions, licences and other documentation.

4. Promote the company's real estate projects and enhance brand visibility in the market.

5. Build and maintain relationships with property consultants, brokers, channel partners and potential investors.

6. Coordinate property launches, exhibitions, promotional events, press meets and corporate functions.

7. Represent the company in external meetings, networking events and business gatherings.

8. Handle customer enquiries, feedback and complaints and coordinate with relevant departments for resolution.

9. Coordinate with sales and marketing teams to support lead generation and business development activities.

10. Manage communication with media houses, advertising agencies and public relations agencies.

11. Prepare press releases, corporate announcements, promotional content and official communications.

12. Monitor media coverage, public feedback and the company's reputation in the market.

13. Conduct market networking activities to identify potential business opportunities and strategic partnerships.

14. Maintain updated databases of government contacts, media representatives, clients and business associates.

15. Prepare periodic reports on PR activities, stakeholder interactions, project promotions and follow-ups.

16. Ensure professional communication and maintain the company's corporate image in all external interactions.

17. Coordinate with internal departments to ensure timely communication and resolution of stakeholder concerns.

18. Undertake official visits, site visits and external meetings as required by the management.